About Louche

Independent boutique label Louche is the fashion range for any girl after something fresh and unique.  Limited edition runs of 300 pieces per style and collections launched every three weeks ensure that you never bump into your fashion clone at that all-important event!

Louche salutes the trends while adding it’s own quirky twist.  Trends for Autumn/Winter 2010 include Valley of the Dolls – Uptown demi-couture with a 60s twist is inspired by the IT girls of the era; Mary Quant,  Edie Sedgwick, Kim Novak and the film Valley of the Dolls.  Into the Woods – traditional hunting inspired looks. Venture where the wild things are with chunky cable knits, military inspired utility items and teddy bear fur coats thrown on over floaty chiffon layers. And Ice Follies – nostalgia for childhood Christmases recalls a love for grandma’s knit sweaters and ice skating dresses.

Star pieces for this Autumn/Winter include cute animal intarsia knitwear, utility parka with fur-lined hood & as always a fantastical range of beautiful dresses!  We offer boutique quality Italian wools and French silks sold at high street prices, and Louche prides itself on its exacting fit and attention to detail.

It’s been a secret until now, but like all good things, it won’t be a secret for long, with exacting quality, good prices and limited edition runs Louche will be the word being whispered this season.

Louche is available exclusively at JOY stores throughout the UK.

find your nearest store, or buy it online at:


Louche are looking for new wholesalers, so if you have a retail enquiry, press request or general question we’d love to hear from you at:


Love Louche x


One Response to “About Louche”


  1. Liebemarlene Vintage » Saturday outfits - April 7, 2011

    […] Rosie Duffel Sailor Jacket, c/o Louche ’90s dress: thrift store Sunglasses: Karen Walker Bag: thrift store Shoes: […]

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