Spring/Summer 2011 – CHARLIE GIRL

18 Jan

Charlie Girl – February 2011

The biggest trend for the summer looks to languid 70s inspired styling. Natural beauty prevails with little make-up, long tousled hair and a lean silhouette, the look is effortless and confident. Think Ali Mc Graw, Lauren Hutton and Faye Dunaway with their cream silk blouses tucked into high waisted midi-skirts, shot with a soft focus camera lens. The look is long, loose and louche, it’s sexy without being revealing. Skirt lengths extend to mid calf; demure lengths for a new confident women. High-waisted denim flares, mid-blue denim tap shorts, halter neck jersey dresses, silk jumpsuits, sheer blouses, midi-length skirts and pleated chiffon maxi dresses are key. Colours include sunny marigold yellow, mid-indigo, caramel, white and tangerine.

While day looks are fresh, evening turns to Studio 54 glamour with Yves Saint Laurent inspired evening looks fit for Bianca Jagger or Marie Helvin. Post-recession blues signal a return to partying and opulence with an intense, optimistic colour palette to match. Shapes are voluminous and floaty with a Rive Gauche air, clothes to make an entrance in. Evening shades have depth and spice, including mulberry, rust, scallop and musk.

 

 

 

Spring Summer 2011 trends revealed! CULTURE KLASH!

30 Dec

Be the first in the know – we give you a sneak peak of the Louche trends that our design team have created for Spring/Summer 2011 – to bring a little cheer while the snow keeps falling! Watch for the trends as they start dropping into store now…. or have a look at new in on-line here: https://www.joythestore.com/women-s-clothing/

(please excuse the mood board colours which tend to turn neon when we upload them !)

Culture Klash – January 2011
Emerge from the winter hibernation in a riot of print and colour, finding inspiration from the exotic. Graphic tribal prints, mexican colour gradations, Aztec stripes, African block prints and Aboriginal dots create a multi-cultural melange. Mix cultures and animal prints within the one design and digitally enhance for a modern edge. The look is a nomadic traveller with an eye for collecting.
The more mis-matched and clashing the patterns the better. Intarsia animal sweaters go african with flamingoes and zebras. Multi prints are combined within the one garment; designed collision. Ikat and animal prints are key. Essential items include blanket wrap knits, printed peg leg trousers, spliced dresses, graphic jumpsuits and printed maxi dresses. Colours are not to be shyed away from – with vermillion red, ochre, indigo, sunflower and tobacco.

Look Magazine – 25th October 2010

1 Nov

Louche Autumn/Winter 2010

28 Oct

Nostalgia for childhood Christmases recalls a love for grandma’s knit sweaters and ice skating dresses.  Recreate the look with fairisle snowflake knit sweaters, intarsias with vacationland motifs and cable knit dresses. Ice skater skirts and dresses come in prints and velvet.  Layer chunky knits over delicate chiffon layers. The motif of this look is the swan and ice skating boot. Lace-up booties, cable stockings, pom pom pulleys and fur trimmed capes recreate a winter wonderland.  Colours are Christmassy; red and pine green interrupted with soft icey mint green and powder pink.

Nostalgia for childhood Christmases recalls a love for grandma’s knit sweaters and ice skating dresses.  Recreate the look with fairisle snowflake knit sweaters, intarsias with vacationland motifs and cable knit dresses. Ice skater skirts and dresses come in prints and velvet.  Layer chunky knits over delicate chiffon layers. The motif of this look is the swan and ice skating boot. Lace-up booties, cable stockings, pom pom pulleys and fur trimmed capes recreate a winter wonderland.  Colours are Christmassy; red and pine green interrupted with soft icey mint green and powder pink.

Louche Autumn/Winter 2010

28 Oct

Christmas party wear goes to the Palace of Versailles, rebelling against the cutting back and restraint of late. Gilt baroque frames and velvet drapes inspire opulent looks including  gold brocade, frock coats, Louis-heeled ribbon-laced boots, sequin and lamé dresses. Velvet is the fabric of the party season, ruched, gathered and crushed. Modern twists include photo-real prints of renaissance art and OTT embellishment.  Shoulder adornment makes a return. Colours include papal purple, emerald green, gold and bronze, deep burgundy, midnight blue and black.

Louche Autumn/Winter 2010

28 Oct

Into the woods we go with traditional hunting inspired looks. Venture where the wild things are with chunky cable knits, military inspired utility items and  teddy bear fur coats thrown on over floaty chiffon layers. Flying ducks and stags heads adorn jumpers. Checks and an injection of red play on English Royalty. Outerwear includes red riding coats, khaki hunting jackets, Barbour waxed jackets and the jacket of the season – the shearling lined aviator.  Colours revolve around a khaki base note – with mustard yellow, military navy, tobacco brown and highlights of vermillion red.

Louche Autumn/Winter 2010

28 Oct

Uptown demi-couture with a 60’s twist is inspired by the IT girls of the era; Mary Quant,  Edie Sedgwick, Kim Novak and the film Valley of the Dolls. Curves are back – with defined waists and full busts, think Mad Men for the modern woman. The short shift and simple ladylike coat featured strongly throughout this collection, along with flared pants, neat tunic tops and belted cardigans. After-six dresses have ruffles in all the right places and are worn under animal fur coats. The narrow, short silhouette creates an erogenous zone of twiggy legs elongated by square-toed pumps – short, neat and youthfully feminine. Camel and taupe formed the core of the palette offset with zany shots of offbeat colour – think turquoise, chartreuse, jade green, cerulean blue and apricot with accents of winter white and metallic bronze